Erin Hakansson from Conde Nast Joins Rouxbe as Deal Advisor
Rouxbe welcomes Erin Hakansson to Rouxbe’s advisory board. Erin will help the Company align with premium food and beverage-related companies who are looking to leverage premium web video content. With Rouxbe’s engagement model, companies can leverage the entire Rouxbe site to engage, interact, communicate and build brand affinity with their consumers by sponsoring Premium Membership on the site.
Erin has been a driving force in shaping the corporate development and M&A strategy for Conde Nast’s interactive division, which includes the brands Epicurious, Wired, Style and Concierge. In that role, she sourced premium content, disruptive technologies and new monetization opportunities and worked on the acquisitions of Reddit, ArsTechnica, HotelChatter, Jaunted, HotWired and WebMonkey.
Prior to that, she led the business development efforts for Travelocity’s newly-formed division of experience-based activities. During her tenure, she added thousands of new products to the site and had a year-over year revenue growth of 200+%.
Erin is now a San Francisco-based startup advisor, helping digital media companies with partnerships, content distribution and navigating M&A transactions. She also designs and produces a line of jewelry called Erin Hakansson Jewelry.
“Erin will help the Company align with premium food and beverage-related companies who are looking to leverage premium web video content.”
How can I point out, without sounding mean, that this is just slightly too much webbizspeak for me, coming from a company like Rouxbe that always feels so real? And despite the fact I know what that sentence meant? Perhaps gentle satire:
“Jurie will help his Kitchen align with premium food and beverage-related products who are looking to leverage premium pantry content.”
Hi Jurie,
Thanks for the comment. Perhaps you are right – a bit too “webbizspeak”. Just wanted to let our members and followers know that Rouxbe continues to attract top talent to move the company forward. For our users, this means more great instructional content and cooking school lessons.
Cheers
Joe
I think it is phenomenal that Rouxbe is attracting such top level talent. They obviously know a good thing when they see it! Welcome Erin:)
I’m excited as well, she is an old friend, found again recently, and now she is a part of my favorite online world. But that’s what it’s all about..good food and good people.