Designing Rouxbe: Looking Ahead
December 15th, 2006 by Gagan, Director of Design
We have been working hard to bring Rouxbe to market just in time for the holiday season. Designing the Rouxbe experience was both difficult and easy.
The Easy part: The focus is clear to us. It’s all about the food. Anything that detracts attention from the food must go. No gratuitous drop shadows, color-rich icons or distracting visual elements.
The Difficult part: Technically, Rouxbe is a challenging undertaking. Our timeline is aggressive, the feature set is complex and the user experience is paramount. If you think you’ve experienced Rouxbe yet, you ain’t seen nothing yet!
We are working to bring the next version of Rouxbe to you shortly. What will that include? Well, stay tuned, we will slowly reveal Rouxbe here before we launch it this time. We are looking to incorporate your feedback (so give us some!). We are also looking to do away with that pop up window which we use currently to show you previews of recipes. Pop-ups are ugly, they cause problems both for you, our user, and us (they hurt our eyes actually!). We have used them thus far due to cross-browser issues, but preview pop-ups will be banned soon. Promise!
Whatever we do, we also promise to keep the focus on the food. We will also keep working to make Rouxbe fit into your lives in the most seamless way possible. Cooking should be fun, and so should navigating through Rouxbe. You should truly enjoy the process of cooking and be in control of the experience. Rouxbe will introduce features that will help you do just that and become a part of the rich community of ‘foodies’! (I can’t wait to tell you more, but…well…I must…for now!)
(P.S: a more “design-y” blog post by me about Rouxbe can be found at the DesignStamp site)