JetBlue partners with Rouxbe as part of their Fly-Fi Hub launch. Cooking enthusiasts can now learn to become better cooks whenever they travel with JetBlue.
NEW YORK (November 24, 2014) — JetBlue Airways (NASDAQ: JBLU), New York’s Hometown AirlineTM, is partnering with content providers Coursera, FOX, HarperCollins Publishers, National Geographic, Rouxbe and Time Inc. to offer customers more free content than any other U.S carrier in the sky. The Fly-Fi Hub is the new gateway to JetBlue’s Fly-Fi offering, the fastest Wi-Fi in the sky, and went live this morning.
Available to JetBlue customers via their own personal device, it will offer a wide range of entertainment options such as some of the most popular TV shows from FOX and National Geographic, ebook samples from HarperCollins, e-learning videos from Coursera and educational cooking videos from the Rouxbe Cooking School, which includes a subsidized membership exclusively for JetBlue travellers that would like to continue their learning on the ground.
“Our Fly-Fi Hub will set a new standard of onboard content in the airline industry. Not only are we the only U.S. airline to offer free Wi-Fi to customers, with our new portal, we are now taking it to the next level and provide endless hours of entertainment whether you want to read, learn or just relax watching a TV show. To make this a reality, we have partnered with some of the most respected content providers, with plenty more to come in 2015,” said Jamie Perry, director of product development, JetBlue.
JetBlue launched Fly-Fi, the fastest Wi-Fi among all U.S. airlines, last year, which is currently available on 88 aircraft, with the number of Fly-Fi enabled aircraft increasing each week. JetBlue is now the only airline in the world to offer free live television at every seat, free high-speed Wi-Fi and leading instructional content.
“What better way to spend your time in the air. Now you can take off with JetBlue and land a better cook then you were before you left the ground. We are a pleased to partner with an airline that cares about the food experiences travellers have both on the ground and at over 30,000 feet,” said Joe Girard, CEO of Rouxbe.
Happy cooking with JetBlue and Rouxbe!
P.S. Few screenshots of the in-flight cooking school experience.